We are a third generation family owned and operated retailer that offers the finest in furniture, mattresses & appliances. Our unstinting promise of quality, personal service and the best prices has been the core of our business and our success.
Our 3000 square metre showroom in Middelburg, Mpumalanga hosts our selection of hand-picked furniture, quality mattresses and the latest technology in appliances. We also stock beautiful ornaments, rugs, lamps, decorations & frames.
From the ordinary to the exclusive, you will find something that you and your family will love here.
From our showroom we deliver throughout our region and you can now also browse our latest blogs, products & promotions right here on our website.
We invite you to come in to our store or our online store, browse our selection, talk to one of our experienced sales staff and enjoy our genuine discount prices.
Experience a 62 year promise of trust.
Recent CSI news
Ismail’s overarching CSI objective is to contribute to the country’s social development agenda and to nurture a reputation amongst stakeholders as a responsible corporate citizen that is making an impactful contribution to the upliftment of the local society.
Every Friday from 09:00 – 10:00
We’re an open and transparent business.
Our eight principles in the ethical code of conduct:
1. Our Employees will be professional and honest at all times
2. We will be a compassionate and responsible in the corporate environment
3. Our records of business transactions conducted will be reliable and accurate
4. We will provide a stimulating and safe environment where all shoppers are welcome
5. We will be honest in gaining advantage over our competitors
6. We will maintain strictly professional relationships with our suppliers
7. We will act in the best interest of our customers at all times
8.There will be no illegal activities on the premises