About Us
Welcome to Ismails Furnishers
Ismails was first born over 70 years ago, in 1954, as a general dealer trading as Esaaks Stores and rebranded as Ismails Furnishers in 1995. Now a third generation family run business located in Middelburg, Mpumalanga, we've built our reputation on exceptional service, competitive prices, and products that transform houses into homes. We remain a trusted destination for quality furniture, comfortable mattresses, and reliable appliances.
What started as a small family business has grown over generations into one of the region's largest and most respected home retailers. Our mission is simple: to provide South African families with beautiful, durable furniture and appliances they can afford, backed by service they can trust. With over 3000 square metres under roof, experienced sales staff, our own delivery fleet and a massive range of furniture, mattresses & appliances, you are sure to find the ingredients to make it "your home, your way," with Ismails.
What We Offer
🛋️ Furniture
From static and reclining lounge suites to timeless dining sets, stylish bedroom furniture to functional entertainment pieces, we curate collections that suit every taste and budget. Whether you're furnishing your first flat or upgrading your family home, our extensive range ensures you'll find exactly what you're looking for.
🛏️ Mattresses
Quality sleep is essential for quality life. Our mattress selection features leading brands, such as Sealy, Cloud Nine, Edblo and more, and various comfort levels, from ultra-firm foam support to plush pillow-tops. Our knowledgeable staff will help you find the perfect mattress for your sleep needs and preferences.
🏠 Appliances
Make your home work smarter with our comprehensive range of appliances. From energy-efficient fridges and washing machines to state of the art built in ovens and hobs, we stock trusted brands that combine reliability with innovation.
Why Choose Ismails Furnishers?
- Quality Guaranteed: We partner with reputable manufacturers to ensure every product meets our high standards
- Competitive Pricing: Great value doesn't mean compromising on quality
- Expert Advice: Our experienced team provides personalised recommendations to suite your taste and budget
- Convenient Shopping: Browse online or visit our showroom
- Reliable Service: From delivery to after-sales support, we're here for you, always
Our Commitment
At Ismails Furnishers, we believe your home should reflect your personality and meet your family's needs. That's why we're committed to offering diverse products, honest advice, and exceptional service that makes furniture and appliance shopping a pleasure, not a chore.
Visit us today and discover why families for generations, choose Ismails Furnishers to furnish their homes and lives.